When you look at Booker DeWitt -- star of BioShock Infinite -- on the cover of the game, you see a rugged man of action who won't take no guff from nobody. When you look at his face on this new action figure, you see something else.
I see a man who looks like he was in a band in the 1980s that had a lot of synthesisers in it. Maybe even a keytar.
And for comparison: