Alright, that ‘pun’ was terrible, but here’s my point: today a new trailer for Destiny: The Dark Below was released and it’s a little bit obnoxious for my tastes.
BRO YOU NEED TO LEVEL UP BRO. BRO GET THIS SWEET NEW GEAR AND LEVEL UP BRO.
Someone mentioned to me that it looks as though they were trying to hit a ‘Guardians of the Galaxy’ vibe. I think they kinda missed the mark.
Maybe I’m just being the party pooper here, but I think it does say a lot about how Activision and Bungie are marketing the game, and the audience they’re hoping to retain. It reminds me a lot of Call of Duty trailers over the last three or four years.
I think it’s becoming pretty clear that Activision and Bungie are looking for a proper mainstream buy-in on this DLC, that they’re hoping the folks who typically play one or two games a year are going to invest in this DLC and make that Destiny 10 year plan a reality.
Also: I’m not sure I’m a big fan of how this Destiny thing is coming together. Tying gear to levels at this point is starting to look a little bit cynical when you have to buy certain DLC to get access to certain weapons/armour. When you consider that said weapons/armour is actually tied in to your ability to level up and take on certain tasks… I’m not exactly sure what I’m getting at here, but it seems a little too similar to a ‘pay to win’ business model for me.
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