This is quite the coup for LittleBigPlanet. Normally DLC for the game involves new characters from the PlayStation universe -- folk like Solid Snake, for example. I don't know if anyone expected LittleBigPlanet 3 to get characters from Frozen in the game!
Yep, that Frozen. The highest grossing animated film of all time. The one your small child cannot stop watching. If you are an Australian parent with a child under five, I'm guessing you have watched Frozen about 14 times. That's a lowball estimate.
Which is why this deal makes a lot of sense. I love LittleBigPlanet, but I think this time round shooting for a slightly younger audience makes a lot of sense. I can't think of a better way to get kids interested in LittleBigPlanet 3 than getting Olaf and the gang involved. For the record I'd like to state that Olaf sucks and is the only crap part of an otherwise fantastic movie.
The details: the DLC is basically a costume pack featuring four Frozen characters. Those characters are Olaf, Elsa, Anna, Sven and Kristoff. Olaf is exclusive to folks who buy the whole package at $8.95, but it's possible to buy each costume separately at $2.95.