Disney Cancels The Infinity Line

Following the publication of their financial results, Disney has revealed that they will be discontinuing the Infinity line of video games and toys.

The Wall Street Journal wrote earlier this morning that Disney would be taking a US$147 million writedown in cancelling the Disney line of Infinity toys and console games. In a post on the Disney Interactive website, Disney Infinity GM John Blackburn wrote that he hoped fans “had as much fun playing the game as we had making it”.

The Finding Dory play set in June will be the last release for the series, with the Alice Through The Looking Glass scheduled to hit store shelves later this month. James Pitaro, consumer products and interactive chairman at Disney, said the company would “exclusively” focus on a licensing model for the console market going forward.

“This shift in strategy means we will cease production of ‘Disney Infinity,’ where the lack of growth in the toys-to-life market, coupled with high development costs, has created a challenging business model,” the WSJ reported.

Avalanche Software, the makers of Disney Infinity, will be shut down as a result of the decision, causing 300 developers to lose their jobs. Disney will continue publishing mobile games in the future.


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