If you’ve got a massive open-world to play with and build content for, it’s not at all surprising that you might use some of it to make fun of what’s happening in real life. And that’s what the Watch Dogs 2 developers have done, building in a little side quest to poke fun at the real-life Hanna-Barbera villain, Martin Shkreli.
The mission is basically a virtual spin on last year, when Shkreli paid millions of dollars for the sole copy of a Wu-Tang Clan album “Once Upon a Time in Shaolin”.
The 31-track double-album was bought by Shkreli in real life for $US2 million, although the contract contained a weird clause allowing “active members of the Wu-Tang Clan and/or Bill Murray” to legally steal it back. Later on, Shkreli announced that he was considering destroying the album, saying that “I want to be the world’s heel”.
Obviously, he’s a bit of a dick. So Ubisoft poked fun at the pharmaceutical executive by adding in a mission where a group of hackers dupe in-game pharma CEO Gene Carcani over the auction of an upcoming album from rapper Bobo Dakes.
Unsurprisingly, Shkreli wasn’t too impressed.
“Pretty lame, but happy I’m in a video game,” Shkreli said after watching the gameplay video. But he then proceeded to give Ubisoft a serve on Twitter, shortly after posting a lengthy Periscope video that included him adopting an accent, ranting about spelling, pointing a knife at the camera, holding up a syringe saying “it’s a cure for cancer” and holding up another bag of … something.
No man sky much better. Ubi worst game company on the planet. https://t.co/KPxqVxdUa3— Martin Shkreli (@MartinShkreli) October 26, 2016
watch doge is a grand theft auto rip off with ridiculously stupid premise–not even a Hollywood writer could come up with. sets back genre. https://t.co/P45Lobhpv2— Martin Shkreli (@MartinShkreli) October 26, 2016
To their credit, Ubisoft doesn’t appear to give the slightest of shits. Here’s the mission in full, if you’d like to watch it without crappy audio or Shkreli’s presence.