For Honor director Damien Kieken responded to player concerns over pricey new emotes during a livestream yesterday.
Part of his answer has been transcribed below:
We never had an intention for you to unlock everything in the game. We applied RPG mechanics to a fighting game. It's like World of Warcraft, you would not try to unlock everything or all the character. Or in a MOBA.
We forecasted that most players would play one to three characters. All the design is based around that. The cosmetic items are really, for us, endgame content. It's the things we want you to unlock after playing several weeks.
We are releasing more content to give more choices... so that players have a choice and can pick the [content] they like. Yes, those items are harder to access but at least they are grind-able. It doesn't mean we won't change anything. We are looking at the feedback and looking at the data.