The Launcher Is Just The Blizzard Launcher Now

Last year Blizzard announced it was doing away with the name The latest game launcher update puts that plan into effect, replacing the branding and asking players to "Log in to Blizzard".

While the website is still functioning (don't want to lose that sweet domain name), the game launcher from which players access World of Warcraft, Diablo III, StarCraft II, Hearthstone, Heroes of the Storm and Overwatch is now just the Blizzard launcher. launched in 1996 as a free online multiplayer service to connect players of the original Diablo. From there it slowly evolved into an online hub for all of Blizzard's games, achieving its final form in 2013.


    Kinda disappointed with this, has been around so long and is iconic with blizzard fans, then they replace it with the most generic sounding "Blizzard App". I am sorry Blizzard but I plan on fighting back in the only way I know how, by making sure the desktop icon is always named and using that name whenever referring to it.

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