Guile. Hair. Gel. It makes sense that the Street Fighter character would now be a hair product pitchman in Japan.
Guile is the new spokesperson for J-Gel from Yanagiya, a company that's been making cosmetics since 1615.
The official site has a humorous interview with Guile in which he says nuggets like this, "Disheveled hair is connected to losing one's composure. It's not cool."
Able to keep his hair in place with doing a somersault kick, Guile says the "Ultra Hard" type of J-Gel is his "partner" from now on.
Everyone should be relieved that Guile has finally found his ideal hair gel.