Amazon Australia Will Start Selling Products From Tomorrow

Image: iStock

We've speculated, analysed and wondered just when Amazon Australia was going to launch. Now we have a clear indication from the online shopping giant itself, courtesy of an email that went out to Amazon Marketplace sellers.

It looks like Amazon will be launching for Black Friday after all. Sort of.

We've received word via an Amazon Marketplace seller that Amazon will start an internal testing phase with a small number of customers from 2PM AEDT tomorrow, November 23.

Image: Supplied

The internal email above was sent to select sellers. It reveals that Amazon Marketplace users will need to have their pricing, stock and details up to date to participate and will begin receiving orders from this date.

It's not yet clear how many customers will be included in the test group or how they will be selected. Nevertheless, it seems certain that some Aussies will be buying products from Amazon tomorrow.


    Drop your jocks and grab your socks Gerry Harvey, the end is coming...

      Be careful what you wish for.

    Let a new wave of retail job losses wash over this lazy land!

    Seriously though, if you do work in retail you need to start thinking about other forms of employment.

      It's not quite that bad. Amazon is huge in the US but traditional retail isn't struggling.

      All this will do is force the likes of Harvey Norman, Myer, Bing Lee, EB Games etc to adapt. They've refused to do so up until this point but now they are going to have to, and they will. They aren't going to go away and if you work in retail, you aren't going to lose your job. The majority of people will still go to physical stores to buy their items. Will Amazon cut into the market share of these stores? Sure. Will they force them to close up completely? Probably not.

        It genuinely is struggling.

        Department stores (basically the amazon model) are dying left right an centre. The ultra low cost/ low wage places continue to chug along (your walmarts etc.) however the David Jones and the Myers of the world have a serious problem.

        Last edited 22/11/17 2:23 pm

          The other thing you have to consider is excess. Sometimes these chains have multiple stores in a small radius because there wasn't any financial reason not to.

          It's like when EBgames would have two stores in the same shopping centre. What is the point?

          Sometimes the shops closing are ones that probably should have been closed anyway.

    While it's great that a new standard can be set in automation, it comes at a cost that we're increasingly pushing on to the disadvantaged. Keep changing, keep learning new skills (without an income) and hope they remain relevant long enough to pay off what it cost you to learn them. Start at the bottom of new ladders and stay at the bottom as the ladders disappear.

    It's also frustrating that the future has to be delivered to us by an American company and that no-one locally was able to get their shit together to do the same thing.

      To be fair, that sort of retail automation is non-trivial. It takes a huge amount of R&D to pull it off. It was always going to be much easier for Amazon to come to fruition in America, with its highly skilled tech workforce and market size. And then, once the system has been created and perfected, it's natural for it to expand to other countries with tech-savvy citizens. Like OZ.

      You may be frustrated, but Australia just doesn't have the size to sustain development of a retailer like this.

        Sure. But there's been a huge, yawning gulf between R&D/implementation/refinement in the US, and then expansion to Australia. I'm surprised/frustrated that no-one stepped into the gap in-between. The secrets to Amazon's success haven't been that secret for a while now.

          The hardest bit, by far, is developing a decent system in the first place. Expanding it into another country isn't that hard. Hire some people to inform about/deal with local regulations. Tweak the system to manage local tax. Set up a relationship with local delivery companies. The rest is just copying what you've already done somewhere else.

          The secret to Amazon's success is in what they developed. Nobody but Amazon has access to that. What others know of Amazon's systems are just the periphery.

    The days of australian retailers being used to such inflated profit margins are hopefully coming to an end.

    Its been eroding slowly thanks to online competition and i hope amazon give them the wakeup call they've been resisting.

    What exactly does Amazon do that they others don't? They are all selling the exact same stuff that nobody neeads 90% of anyway.

    It's just another place to buy the same stuff, I can't see what all the fuss is about, its not like years ago when you could buy albums or dvds that weren't available in here.

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