What Mixer Has That Twitch Doesn't (Besides Ninja)

Image: Ninja on Mixer

Microsoft recently put their streaming service Mixer back in the spotlight by securing exclusive rights to Tyler “Ninja” Blevins, who had been one of the top streamers on Twitch. Exclusive streamers aside, there are several compelling reasons to stream and watch streams on Microsoft’s platform instead of Amazon-owned Twitch.

Mixer started life as Beam, an independent streaming service launched in January 2016. Microsoft purchased Beam in August of 2016 and announced integration with Windows 10 that October. By spring of 2017 the Beam service was integrated into both the Windows operating system and Xbox One. In May of 2017 the service was renamed Mixer due to the name Beam not being available for international use.

Mixer’s basic functionality is the same as Twitch. Players use the service to stream their gameplay over the internet, either directly from PC or Xbox One or from other consoles using capture hardware connected to a PC. Streamers on Mixer earn money by soliciting donations or subscriptions from viewers.

So what makes Mixer different?

Community Interaction

One of Mixer’s defining features is its focus on community interaction. The service boasts extremely low latency between streamers and viewers, allowing for timely interactive features. Instead of a 10-20 second delay between broadcast and viewing, Beam’s low latency protocol lowers the delay to under a second, making interaction between watchers and players more immediate.

These interactions generally manifest in the form of viewer-activated buttons. There can be voting buttons along the side of the stream, interactive commands overlapping the stream and easy access donation buttons. So many buttons.

Screenshot: Ship on Mixer

In the image above, streamer Ship has set up a mini-game where viewers can predict events that occur during rounds of Fortnite. At the beginning of each round spectators receive 100 stars to wager, winning or losing stars based on the accuracy of their predictions. It’s a fun little activity that makes viewers feel more connected to what they’re watching.

I’m particularly fond of the silly beach ball interaction, which drops a ball on the screen and tracks how many users click on the hands at the bottom of the screen to keep it bouncing. It’s what Mixer calls a “rally,” a special skill viewers can activate that other viewers can participate in. These and other skills unlock as viewers experience levels increase. Which leads us to...

Experience Points And Sparks

As users watch Mixer streams, they gain experience points. Everyone loves gaining experience points. When enough experience points are gained, a user increases their experience level. This grants them access to more emotes and skills, used to express themselves as they watch their favourite streamers play. Mixer effectively turns watching other people play games into a game.

I am currently level 15, just from tuning into random streams sporadically since early 2018. I earn experience points automatically while watching. A little box in the top right of my screen keeps track of how much experience I am accumulating and how much I need to reach the next level. I’ve got a long way to go to level 40, when I unlock the “Piece of Me” effect.

Users also earn an in-app currency called Sparks as they watch or broadcast on Mixer. Sparks are what viewers use to activate skills, enable interactive features, and use community-created apps. Using Sparks during the streams of partnered Mixer streamers contributes to the financial rewards they receive from the service. Otherwise, Sparks are just a neat way to make some noise and express yourself while watching others play.

Co-Streaming

In March, Twitch launched a featured called Squad Streaming for partners. Mixer’s been doing it since 2017, allowing groups of up to four players to merge their streams into one. Watching co-op online games is much more satisfying when you can see the action from every player’s perspective.

It’s Not Twitch

Twitch has dominated game streaming for so long now, it’s nice to see someone playing a game surrounded by an interface that isn’t the same old white and purple, watching the same horrible emojis and comments speed by on the right side of the screen. Despite being around for years, Mixer feels fresh compared to Amazon’s streaming juggernaut.

Mixer is also more chill. Even when I watched watched the platform’s recently-acquired superstar alongside 35,000 other viewers, the chat rolled by at a manageable pace. It’s the most relaxed I’ve ever felt watching Ninja stream.

It’s Also Not Perfect

Even with Ninja, Mixer has a long way to go before it’s a serious threat to Twitch’s streaming dominance. It needs to be able to stream natively from platforms other than PC and Xbox One. It needs a lot more viewers.

As I write this, the most-viewed stream second to Ninja’s 30,000+ is Monstercat Radio with a measly 4200. It’s not going to be the most popular streaming service anytime soon, but it’s already a damn good one.


Comments

    What does Mixer have that Twitch doesn’t?

    Horrible buffering issues, I was trying to listen to a live radio show a week ago on mixer and it was terrible.

    That was my first time using it and probably my last.

      You judge an entire platform off the quality of a single stream?
      I don't really use Mixer, so I can't exactly judge if this is a common thing or not, but based off of the experience of a single stream on a single day, I don't think you can judge anything...

        To be honest his situation sounded pretty annoying so I think I would've reacted in the same manner.

        Meanwhile, in reality... Companies can literally live or die on first impressions.

    Apparently it has roots too, that's what Ninja is going to find for so I guess it's a hidden feature.

    Technically Twitch has the capability for all of this too, it just exists as plugins and APIs that games and streaming tools can (and do) hook into. The difference is that it's just easier to integrate on Mixer because of the first party support.

    It's going to be interesting to see what the streaming landscape looks like over the next few years. Microsoft is buying streamers because they want the audience, but it's going to be down to whether the content is there as to whether they stay or not. If we're not careful it's going to end up fragmented like the current media streaming landscape where everyone has their own streaming service and you need 30 different subscriptions to watch everything you want to.

      How do you feel about the *sigh* ethics of Microsoft contracting streamers?

      Considering Microsoft know pays his bills, does it become complicated to subscribe or donate to him on top of that? Will he be able to critique Halo Infinite when it comes out, even if it hurt Microsoft's brand? Can you even feel confident that if he starts focusing on Microsoft IP, that he's playing it because he wants to, or because it's part of his contract?

        I assume he's going to love anything made by Microsoft now. If only because by now they've had time to lock the real Ninja in the vault and replace him with robot Ninja.

        In all seriousness, I'd be incredibly surprised if his contract forced major game shifts at Microsoft's request or such... Realistically they needed him far more than he needed them.

        The flip side of it? Say he does play Halo Infinite or such at some point and genuinely enjoys it, people will claim he's only saying that because MS own him. There's no winning there.

    At the beginning of each round spectators receive 100 stars to wager Err. Mah. Gerd!!! LOOOOOOOOOTBOXEEEEEEEEES!!!!!!!

    SHUT IT DOWN!!!! THINK OF THE CHILDREN!!!

    /sarcasm

    I like little things like this, but it wont surprise me if someone complains for real. Thats how stupid the world has gotten.

    In other news, I hope it works, and continues to improve. Twitch could use the competition to keep it on its toes. But it needs to get on to Playstation at some point or its going to consistently be 2nd best.

      Hopefully Microsoft can leverage their partnership with Sony to do this (and also to get cross play in Minecraft)

    Mixer's best feature is that it keeps money out of Jeff Bezos' pockets.

    It's has a ToS that makes sense and actually enforces it unlike twitch. Particularly surrounding attire.

    Mixer also has a problem where it only promotes 2-3 games in it's featured section and nothing else. So it creates a culture where if you aren't playing say, Fortnight all the time, then you're going to have no chance at getting viewers.

      Considering most of the people I watch on Twitch play grand strategy games... that seems problematic.

    Id switch if it has native Chromecast support. Twitch removed it during their war with Google and it never came back.

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