Ninja To Stream Exclusively On Mixer, Not Twitch

Tyler “Ninja” Blevins, the patron saint of Twitch, announced today that he is moving his channel over to the significantly less popular streaming platform Mixer. News of the frankly shocking transition comes the day before Blevins’ Lollapalooza stream, which will now take place here on Mixer.

“I know this may come as a shock to many of you, but as of today, I will be streaming exclusively on Mixer,” Blevins, who has 15 million Twitch followers, said in a video posted to Twitter. “I feel like this is a really good chance to get back in touch with my roots and really remember why I fell in love with streaming in the first place.” Here’s the video:

Mixer, which is owned by Microsoft, pulls viewer numbers that pale in comparison to Twitch’s. According to recent data from StreamElements, the two-year-old platform has three per cent of all livestreaming hours watched to Twitch’s 72 per cent.

Twitch offered their own statement on the loss of their biggest streamer: “We’ve loved watching Ninja on Twitch over the years and are proud of all that he’s accomplished for himself and his family, and the gaming community. We wish him the best of luck in his future endeavours.” Currently, Blevins’ new Mixer chat is blowing up, moving faster than light with questions, welcome statements, “POGGERS,” and other internet-y language honed by Twitch culture. Meanwhile, Ninja’s “partnered” check mark has been removed from his channel.

In a follow-up video, Blevins explained that he’d been holding onto the news for a while now, but didn’t further clarify the reasons behind his decision. One source with knowledge of the streaming industry says Mixer has offered money for streamers to switch over, with some deals exceeding $US1 ($1.4) million. Kotaku has reached out to Blevins and Mixer for comment on whether that was the case.

At the end of the announcement video, the camera pans to a fridge of Red Bull, one of Blevins’ sponsors, dressed in journalist garb. Ninja responds as if it asked a question: “Wow, I mean, that was one of the best questions I’ve ever been asked.”


Comments

    “I feel like this is a really good chance to get back in touch with my roots and really remember why I fell in love with streaming in the first place.”What does this actually mean? Did he start on Mixer? If he thinks it's going to be like building his stream from the ground up like when he started then he's grossly mistaken, his crowd will follow him which is exactly what Microsoft wanted. They weren't buying a streamer, they were buying his followers.

    It will be interesting to see what the onflow effect is. Viewers will go where the content is and streamers will go where the viewers are and currently that is Twitch. My guess is that people will use Mixer to watch Ninja but for the most part the sum effect will be negligible.

      I was just thinking good luck to whomever blows up on Mixer because of Ninja. If he pulls in numbers, people might start to check out others on the platform as well.

    This seems like a smart move on his part. The jury is still out on how much of a bubble streaming is, there's a chance that in the next 12 months, big money streaming might a thing of the past. Or, Ninjas time in the spotlight could be over if he fails to transition well into the next game that captures the crowds. Taking a lump sum to move means he wins either way.

    Mixer is heavily underrated in my honest opinion,

    Unfortunately the streaming community has been oversaturated and I feel the hype is starting to come down as quality and copycats come through more and more - if changing it up and moving to mixer helps him, go for it!

    I feel this is a really good chance to be
    paid millions in endorsements deals from M$ to try hype their hopelessly less popular platform

    Last edited 02/08/19 10:02 am

    Ninja first started out as a Halo streamer so Microsoft definitely wanted to poach him for the upcoming MCC release on PC.

    God I'd love to know how much they are paying him to leave twitch.

      Have to be 7 figures considering what he got oaid to play Apex Legends for two weeks.

      Regardless his popularity is directly linked to Fortnite, there isnt much opportunities for him to be change... so I dont understand where his press releases goes about opportunites. Cause the first thing he announced is he is going to play Fortnite... as usual.

    You know, if this were any other big streamer (not that I know who any of them are, I watch like two small-ish streamers and it's mostly through recordings) I'd consider this a good, positive thing to happen because Amazon's one of the worst companies on the planet. But because it's Ninja I immediately distrust this and think something shady's going on. Like others are saying, they probably forked over a ton of cash for him, and he's only really interested in making more of that.

    This is definitely a money thing, otherwise he could easily stream on both platforms like many others do

    I love this guy, but his videos really went downhill after 2008. I look forward to killing you soon!

    Makes sense, why wouldnt you take a better deal if someone headhunted you microsofts wallet.

    Old guy talking: this is literally like when 2GB poached Alan Jones from 2UE - his audience followed, I'm looking at Mixer right now and the guy is up to 70K viewers which has to be some sort of Mixer record outside of the E3 conferences

    Last edited 03/08/19 7:39 am

    Mike/Gabe from Penny Arcade has been pushing Mixer recently. He's made custom animated avatars and set up little farms in his channel that viewers can tend to. Sounds like it has a lot of potential. I wasn't aware that it was owned by Microsoft, though. He does love his MS Surface.

    Microsoft has paid this kid millions to bring users across to Mixer... it's a financial arrangement pure and simple. I don't have any problem with it.. but he and M$ have to keep this under wraps or the gaming troll will simultaneously implode...

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