Ridley Scott On Fortnite’s Apple Trailer: ‘The Idea Was Terrific, The Message Was ‘Ehh”

Photo:  Graham Morris, Getty Images
Photo: Graham Morris, Getty Images

Hollywood legend Ridley Scott might be better known for stuff like Alien and Gladiator, but he also found time in the mid-80s to make Apple’s famous 1984 commercial. With Epic Games very recently and publicly recreating the ad, only now with an anti-Apple stance, Scott has some thoughts.

Everything About This Sucks

I woke up this morning to the news that Epic Games, a plucky corporate underdog worth $US17 ($23) ($US24 ($32)) billion, was trying to enlist the world’s help in taking on Apple’s “anti-competitive” practices. And my skin wanted to crawl right off my body.

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To recap! Here’s Scott’s original commercial, which was both called 1984 and aired during the 1984 Super Bowl:

And here’s Epic’s version, retooled as part of the company’s ongoing legal feud with Apple over App Store payments:

IGN were able to get hold of Scott and ask if he’d seen the clip.

“I sure have and I wrote to them because on the one hand I can be fully complimented by the fact they copied [my commercial] shot for shot,” he said. “But pity the message is so ordinary when they could have been talking about democracy or more powerful things… And they didn’t use it.”

“I think the animation was terrific, the idea was terrific, the message was ‘ehh’.”

Same, man. Same.


  • I dunno. There’s a very distinct irony about it all that if it had been made by anyone else would have made it a fantastic piece of satire and gives a very distinct message about the greed of publishers and corporations who masquerade it as championing themselves for the little guy.

    • Everyone’s a champion of the “little guy” when they themselves are little…but as Hannah Arendt famously quoted: “The most radical revolutionary will become a conservative the day after the revolution.”

  • “But pity the message is so ordinary when they could have been talking about democracy or more powerful things…”

    Pffft there’s hardly any money to be made from those things. The REAL oppressors are those wanting a 30% cut of Fortnite microtransactions!

  • That fornite ad was frankly terrible, then again this is Epic, there is nothing interesting or endearing about them. Hilarious this whole thing comes down to expecting tweens to mobilise and rise up into some lame ‘army’ in an attempt to support something they wouldn’t understand fully.

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