Last week I had some negative sneaker news to share here on noted footwear blog Kotaku, so this week let’s flip that to something more positive.
As we told you last month, Miles Morales — who in the recent animated film made Air Jordan 1s an iconic part of his entire character — has lost his Nike deal in exchange for an Adidas one. And it’s a definite downgrade.Read more
Over the last few years, some of the most hyped series of sneaker releases on the planet have been Travis Scott’s collaborations with Nike, which have been led by a series of Jordans, the latest of which sell for $US1000 ($1,376)-$US2000 ($2,751).
Last month, Scott also teamed up with PlayStation, narrating this commercial for the PS5:
PlayStation went so far as to call Scott a “strategic creative partner”, but really, while Sony must be enjoying the association, he — and Nike — are here to sell some merch. Scott’s own store now has a whole range of PlayStation-branded shirts and hoodies for sale at the moment, like this:
Which, you know, aren’t bad! But the centrepiece of the whole thing are these Travis Scott x PlayStation Dunks, which Scott put up on his website over the weekend and gave fans (and sneaker resellers) a chance to enter a raffle to get a pair.
The catch? Only five pairs were going to be given out. Five pairs! And the absolute cheek of the store to put “NOT FOR RESALE” in caps right under them given everything we know about sneaker resale in 2020.
Surely these will be given a wider release later on, though, and when that time comes, we can look at them as actual sneakers you might get a shot at buying/wearing (well, a better shot than with a five-pair release, anyway), instead of some weird marketing stunt.
Anyway, I’m not a Travis Scott guy at all, but as someone very into both PlayStation and sneakers, I really like these! The colourway is crispy, the PlayStation branding is just about perfect (it’s there, but doesn’t overpower the shoe) and since Dunks are the first sneaker I ever started collecting back in the day, I’ve been digging their comeback over the last couple of years.
So one of the best things about Spider-Man: Into the Spider-Verse, and really about Miles Morales in general, is that he’s an extremely relatable kid. That was true of his personality and exploits, sure, but it even went as far as his shoes.Read more
Normally sneaker collabs like to pay homage to things that have already established themselves as cultural forces, but when it comes to directly helping advertise an upcoming blockbuster video game, Adidas figures it can bring that timeline forward a little.Read more
Just in time for the series’ 35th anniversary, Puma is about to release an official Super Mario Bros. shoe.Read more