Humble Bundle Rethinks Unpopular Charity Split

Humble Bundle Rethinks Unpopular Charity Split
Image: Humble Bundle

Two weeks ago, Humble Bundle announced a controversial plan to remove sliders that allow users to customise what per cent of their game purchase goes to charity. Today, Humble announced that it’s rethinking that plan.

“We’ve heard everyone loud and clear and apologise for the way these changes were rolled out,” the company wrote in a blog post. “We are now taking a moment to pause, collect constructive feedback and be more transparent about the path forward.”

Under Humble’s old model, people purchasing games could use sliders to adjust which percentage of their game purchase went to developers, Humble, and the charity a particular bundle supported; this allowed buyers to give their entire purchase price to the charity. Humble’s initial plan would have replaced those sliders with buttons that only allow for fixed charitable donation amounts, capping at 15% of the total purchase. Humble users were angry about the change and the limits they felt it placed on donations.

Notably, today’s announcement doesn’t indicate that Humble is just going to leave the flexible split in place. Humble writes that while it’s going back to sliders for now, it will “continue to iterate” on them, taking into account user feedback. “Part of that future development will include exploring different approaches to the sliders and how splits work, along with new ways to incorporate charity into other parts of the user experience,” Humble wrote. “[W]e’re committed to sharing our plans and getting feedback from this incredible community beforehand to ensure any changes we make live up to our mission and values.”

It’s good to see the company rethinking its unpopular plan, even if the blog post doesn’t clearly indicate a complete change of course. At the very least, the company seems to have heard users’ complaints, many of whom felt the move wasn’t just a UI change, but a betrayal of Humble’s dedication to charity.

“We’re just as committed to supporting charity as we were when we launched Humble Bundle,” Humble concluded. Time will tell.

Comments

  • I love how the corporate speak makes it sound like it was with their communication.

    Nobody was upset with how you said it, mate. They were upset with the terrible decision you made to go against your entire reason for existing.

  • Given that my understanding is that well over 90% of users just use the default split, even when these were actually charity promos rather than a marketing gimmick, and game devs have made a mint out of bundles in the past often from collectors who were never going to play them (see also pile of shame), it really is the height of stinginess on Humble/IGNs part to money scrabble over the few leftovers who actually do try to toss a little more in the way of their favourite charity.

    • Humble have always been huge scumbags and now the mask is off for the mainstream (and hopefully people have long memories). I’m one of the people that makes sure it all goes to charity, because I don’t want those money grubbers getting a cent.

      • Ah crumbs, what’d they do? All I knew was that they put together some good charity bundles, had a reasonable publishing program, and helped to fund some pretty great games that were having trouble finding a publisher.

        • Angora’s got a list of what they did on the previous Humble article announcing the slider change. Also general low quality bundles with crap in them, dishonesty as to their “charity” (hiding sliders, setting their sub as a default purchase option), expiring codes and general scumbaggery. Not on the level of Steam or Epic, but still enough for a spite slider. I didn’t always feel this way about them, but the recent quality drop has definition notched that up.

Show more comments

Log in to comment on this story!