McDonald’s new Grimace milkshake has sparked an entire movement around treating the beverage like the murder weapon from a Japanese horror game. Zoomers and other TikTok users were pretending to die after slurping up the purple goop and now they’re pretending the Grimace Shake is what also killed their favourite anime and gaming characters.
It’s tough to figure out exactly why a particular moment in our absurd, profit-driven culture becomes a lightning rod of memes and posting, but here we are with McDonald’s commemoration of Grimace’s birthday. For anyone who doesn’t know, the big purple guy is literally just a humanoid taste bud, not a post-apocalyptic mutant formed from the irradiated detritus of old Big Macs. And now his milkshake is taking over even the nerdier corners of the internet.
If there’s an infamous death in gaming, anime, or beyond, you can bet it’s now been made even better, and/or defiled, depending on your point of view, by the Grimace Shake meme. They’re a perfect collision of specialised fan lore and complete context collapse:
“My dear friend! I’ve brought us two orders of the Grimace Shake™! Happy Birthday Grima-” pic.twitter.com/5hQMvFivvS
— 💐🐇 & 🐱🎀 | EMET-SELCH ENJOYER @ 6.1 (@MoogleEnjoyer) June 27, 2023
Aerith drank the Grimace shake 😔 pic.twitter.com/fz0GpX2HhP
— Jess Howard (@awildjessichu) June 27, 2023
Happy Birthday, Grimace! pic.twitter.com/dnxIEVE2nn
— Sonic the Hedgehog (@sonic_hedgehog) June 27, 2023
Thinking about Yamcha drinking the Grimace shake pic.twitter.com/i02AFKUMhn
— AnhDang (@anhdangerous) June 27, 2023
Link drank the Grimace Shake 😨 pic.twitter.com/grkKc9LELv
— Nintendo Life (@nintendolife) June 28, 2023
Oh no Ghost tried the Grimace Shake pic.twitter.com/RwDzUzBAMC
— konitch (@soldiercallboy) June 28, 2023
Nothing happened… pic.twitter.com/dpW4svgps5
— Scott Frerichs🏳️🌈 (@KaiserNeko) June 28, 2023
Megatron overdoes on the grimace shake pic.twitter.com/Qyc6L8RNUh
— maxx (@battleupsaber) June 28, 2023
Happy birthday Grimace! pic.twitter.com/6nQKZk8Z8K
— Solar Flair (@SolarFlairYT) June 28, 2023
Grimace Shake #FF16 pic.twitter.com/AFZzR0ipah
— 𝔸𝕆𝕀𝕂𝕌ℝ𝔸🜸 (@aoikuraFF) June 28, 2023
WHAT IS HAPPENING WITH THE GRIMACE SHAKE pic.twitter.com/z0yfABo6eZ
— crystal!💗 (@CrystalAvenger) June 27, 2023
This Grimace Challenge has gone too far. pic.twitter.com/0bpjuO8yjp
— Evan Von Doom 💀 (@EvanReadsComics) June 28, 2023
Good morning pic.twitter.com/ijZZN0DC1t
— Sho (@Shoyoumomo_) June 28, 2023
I’m sure the Golden Arches couldn’t be more pleased. Is all this meming making you thirsty for what a company spokesperson confirmed was just a mixture of sugar, water, corn syrup, and a mysterious unnamed “natural flavour” that’s vaguely berry-ish in nature? A review over at Cleveland.com describes the Grimace milkshake as “not thrilling but nice” and like “if someone dropped a Wild Berry Pop Tart into a fairly standard vanilla milkshake and then hit the pulverize button on the blender.”
Coincidentally, that’s how I would describe most video games. Grimace, on the other hand, needs to fall back down the online memory well and take his foul concoctions with him.
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