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This Week In The Business: Giant Metal Moon Boots
“If Gears was realistic you wouldn’t be running around in giant metal moon boots right?” — The Coalition head Rod Fergusson, talking about getting a new team up to speed on Gears of War as they remake the original and prepare Gears of War 4
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This Week In The Business: It’s The Little Things
“We can’t just be a company that’s only about gigantic big things.” — EA’s Patrick Soderlund, EVP of EA Studios, explaining why the company is working on games like Unravel.
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This Week In The Business: Paris Hilton’s Just Not Worth It
QUOTE | “It’s not worth paying for Paris Hilton.” – EA Mobile’s general manager Bill Mooney, explaining why not all celebrity brands are worth licensing for mobile games.
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This Week In The Business: Rest In Peace
“I think the old publishing model has died, where it’s just a bunch of suits and they’re doing marketing. It’s changed dramatically.” — Stardock CEO Brad Wardell, explaining why developers need a full partner to help bring games to market.