Unique to the digital age is the video content creation industry, one where employees are "users" and employers are "platforms." In it, workers aren't owed squat. When there are tech issues, they can visit the support page. When there are platform updates, a lot of the time, the press knows first. Full-time YouTubers and Twitch streamers, workers whose livelihoods depend on these platforms, are weed-whacking their way through the nascent industry's first labour issues. And while it's a new industry, there's one old, time-tried solution to users' grievances: organisation.