Earlier this week, Kotaku was approached by a marketing firm working for the publisher Perfect World. They wanted us to help sell two of their games. And in the process, they inadvertently gave us a behind-the-scenes peek at what it looks like when YouTubers shill for game companies.
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Before Middle-Earth: Shadow of Mordor's release, a curious thing happened: critics on YouTube (and some in the traditional press) tried to obtain early PC copies for review, but couldn't. And yet, YouTube entertainers were able to -- if they agreed to terms like, "videos will promote positive sentiment about the game."