The Fine Brothers have built successful careers showing how folks, old and young, react to everything from split-screen gaming to the Oculus Rift to rotary telephones and 1990s internet. And now it’s the Fine Brothers that people are reacting to, and their decision to try to trademark “React”.
The maker of a little-known match-3 game involving candy pieces says he’s being steamrollered by the scorched-earth trademark strategy of the casual gaming powerhouse Candy Crush Saga, despite the fact his game and its name are two years older.
The people who made Candy Crush think they now own the word “Candy”, at least when it comes to games and a bunch of merchandise. How adorable.