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This Week In The Business: Welcome To Flavour Country

This Week In The Business: Welcome To Flavour Country

Image via YouTube “When you’re spending a lot of money, you have to justify your project by saying it’s going to appeal to a lot of people, which essentially means it cannot be a strong flavour. I think by definition you just have to be more mainstream.” That’s Alex Hutchinson…

This Week In The Business: A Disturbance In The Force

This Week In The Business: A Disturbance In The Force

“Change will be a constant in Star Wars: Battlefront II” That’s the title of a blog post by DICE executive producer John Wasilczyk that went up last week, explaining that EA was reducing the cost of unlocking heroes in the game in response to feedback from upset fans.

This Week In The Business: Single-Player’s Not Dead Yet

This Week In The Business: Single-Player’s Not Dead Yet

“As a company we love single-player more than anything, and believe in it absolutely – for storytelling and a sense of immersion in a world, multiplayer games don’t rival single-player games.” That’s Rockstar Games director of design Imran Sarwar insists the success of Grand Theft Auto Online and lack of…