Retro

Activision's 1984 Catalogue Did Not Feature Call Of Duty

Before the internet, before people even really cottoned onto the idea of games magazines, publishers had to sell things the old-fashioned way: with TV ads and catalogues.

Most catalogues were simple affairs, all bright lights, screenshots and slogans, but sometimes publishers went a little left field. Like Activision did in 1984 when it basically commissioned an illustrated children’s story.

With its fancy prose and Yellow Submarine-esque imagery, it’s certainly a novel approach to selling video games. And hey, judging by the catalogue’s strength – featuring all-time classics like Pitfall and Ghostbusters – maybe they just figured the games would sell themselves, so the creative types could go nuts.

Catalog – Activision [AtariAge, via Retroist]