6:40AM Leigh Alexander | Yes, all MMOs have avatars in them, and Xbox 360 will now have avatars in it, too. But the MMO that Nickelodeon is unveiling this September is about the pseudo-anime TV show Avatar: The Last Airbender. I guess I’m not up on what the kiddoes like these days, because I thought the Avatar craze was kind of over, but Nickelodeon says its recently-wrapped Season 3 finale was its highest-rated TV show ever.
M. Night Shyamalan is even making a live-action movie called “The Last Airbender” based on the series, to debut in July 2010. With Avatar interest at an all-time high, Nickelodeon seems to have decided the time was right to make an MMO that serves as a “prequel” to the TV series.
Regardless of how you feel about Nickelodeon cartoons, this is actually an immensely cool idea — when Nickelodeon re-airs episodes of Season 3 in the fall, fans tuning in will get episode-specific hints from the TV show about unlocking things in-game. Having a multiplayer online game that runs concurrent with a TV experience is a great way to encourage players to be more involved with both game and show, I think.
Full announcement follows the jump. By the way, which TV show would you most love to have a tie-in MMO going on with?
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