Mattel is the company behind some of the world's hottest toy brands, including Hot Wheels, Barbie, Fisher-Price and Masters of the Universe. Now the company hands over the rights to create video games on those properties to THQ.
Up until now, several different companies have handled the creation and distribution of video games based on Mattel's hottest properties, including THQ and Activision, both of which have released several Barbie and Hot Wheels titles. Now THQ holds all the cards, as they form a multi-year alliance with Mattel, opening the toy chest for a whole new line of toy-based video games.
Barbie, Hot Wheels and Fisher-Price will be at the forefront of games springing from the alliance, but THQ also has plans to explore some of Mattel's other properties, including Monster High, Rock 'Em Sock Em, Polly Pocket, and Masters of the Universe.
We really need a new Masters of the Universe game.
"We are excited to work hand-in-hand with the world's No. 1 toy company to bring a new level of entertainment to its already incredibly popular brands," said Martin Good, THQ's Executive Vice President of Kids, Family and Casual Games. "As we have shown with the combination of uDraw and Pictionary, there is enormous potential for the strategic relationship between THQ and Mattel. Through video games, we can build on some of the most famous and classic toy properties in the world, as well as unlock the entertainment potential of the newest creations from Mattel."
Several games are already in development, with the first to spring from this alliance are expected to hit by 2011's Christmas season. THQ will drop more details on what's coming at a later date.
I just want to press a button, raise my sword in the air, and shout "I have the power!", I suppose I could do that without a new Masters of the Universe game, but I'd look terribly silly.