Will Wright's New Company Not Recognised By E3?

According to Will Wright (SimCity, The Sims, etc), his new company, Stupid Fun Club, doesn't seem to be recognised by the E3 game expo.

Wright tweets, "So apparently the E3 folks decided my new company (The Stupid Fun Club) isn't in the electronic entertainment industry...." Wright says E3 is refusing to let his art director attend, adding, "I guess thats what we get for having a fun (and stupid) name." [via @StupidFunWill]


    Or, more specifically, it's what you get for leaving the gaming industry and deciding to make a non-gaming "entertainment" company which would, amongst other things, make video and toys?

    *goes by memory of very old press release from Wright's new company*

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