"Nintendo Shock" Shocks Japan

"Lehman Shock" is how Japan described the bankruptcy of Lehman Brothers. "Shock" (ショック) is en vogue in Japan, and a quick way to describe the impact of something often unexpected, like the "Fukushima Shock", for instance.

But "Nintendo Shock"? The Japanese press is using it to describe Nintendo's current situation: falling Wii sales and underwhelming 3DS numbers. Profits are down the second year in a row—66 percent in 2011. Nintendo no longer prints money.

"It's a wake up call that things need to change," a Tokyo-based analyst tells Kotaku. The concern is less about the next console, but rather, what the heck Nintendo is going to do with its current console for the next 12 months plus.


Comments

    how about have some decent launch titles for once

      agree... ONce Zelda and some of them games come out i think the 3DS will pick up

    No can do, 3rd party developers aren't even allowed early access to peripherals.

    Nintendo: "Oh dear, the wave of casual consumers that ate up our bloatware for the past 4 years finally dried out. Time to win back the hardcore market...."

    Win back the hardcore market?

    You mean from the SNES days? Good luck Nintendo, I am sure you will do well winning back all of the fanboys you screwed with your last three consoles.

      They should just scrap the Wii entirely, take a step back and make the Gamecube 2 if they stand any sort of chance of winning back the hardcore market

    Pssst....hey, Nintendo, how about some new franchises? Your games don't all need Mario, Link, or Kirby in them in order to make money. Crack that whip and get Shigeru Miyamoto to think up something new, hmmm k?

    Pokemon MMO.

    All of my money forever.

      Its sad but this would be a way for them to make bucket loads of moneys.

      Knowing Nintendo they would put some sort of ARG features in it and suddenly society stopped.

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