GameStop's Online Store Becomes One With Impulse

GameStop's purchase of Steam rival Impulse comes to a head today, as the video game retail giant fully integrates the PC game digital download service into its online store. Now, instead of purchasing a downloadable PC game through GameStop.com, you can go to Steam instead, like you were doing already anyway.

Let's face it, the digital download platform formerly known as Stardock's Impulse is no Steam competitor. Steam has more games (more than 1300 compared to Impulse's more than 1200), more subscribers, and garners more respect among independent developers.

What does Impulse offer over Steam? We'll it's integrated with GameStop.com, though currently GameStop gift certificates and coupons can't be used via the service. Folks clicking the download link on PC games on GameStop.com now are directed to download the Impulse client, an extra step with the potential to annoy away customers that have yet to discover Steam.

Hmm. I'm stumped. Let's see what the official GameStop word is. Maybe it'll shed some light.

"A key highlight for GameStop Impulse customers will be ease of use that will allow them to purchase, download, install, update and manage their digital purchases," said GameStop general manager of digital distribution Steve Nix. "We intend to offer the best experience, content and value for PC gamers everywhere and this is only the beginning."

This had better be only the beginning. Intentions are lovely, but Impulse has a long way to go.


Comments

    I like Steam. Steam is pretty awesome. I remember when it was first introduced back in the CS era and was one of the first to install it.

    It's pretty awesome (once again).

    However, why is it that games journalists all want to suck Gaben's cock all the time? Here's a competitor that's been bought up by a major retail chain because they see a future in digital distribution. "Now, instead of purchasing a downloadable PC game through GameStop.com, you can go to Steam instead, like you were doing already anyway." Really? Fuck you.

    "Folks clicking the download link on PC games on GameStop.com now are directed to download the Impulse client, an extra step with the potential to annoy away customers that have yet to discover Steam."

    Also, really? What the hell do you think people do when they buy games through Steam? I'm not even sure if Steam has an online store you can access outside of the bloody client. Being able to browse an online retailer and buy directly through them and then immediately (more or less) download the game I bought is probably a bloody good step towards mass digital distribution. Why not focus on that, rather than "HURRR NOT AS GOOD AS STEAM HERE GABEN LET ME PLEASURE YOU WITH MY ORIFICES"

    MORE competition in this area means it's growing and it's working.

      My issue with impulse and origin is that they don't improve on steam at all. Steam could be better, and yet they stifle to even match the service, so yeah, downloading their mediocre clients us enough to lose my sale.

      My problem is, I don't want another bullshit game client on my computer when I already have Steam. I'm happy with Steam. I live in Australia so I can already tell EB (GameStop au) will be charging just under, or full retail price. Fuck that, Steam kicks ass in price competition, plus they have download servers that don't minus anything off my monthly bandwidth. So every other client can suck me off.

        I couldn't agree more. F*** EB Games and their money grubbing ways.

        In retail land, they prey on mums and dads who don't know any better than to pay $40 more for a title. They price match, sure, but being reactive to the people who ARE wise to them is one thing. Being proactive and having great prices makes an entirely different situation.

        For this reason, I avoid them at all costs.

      As others have pointed out a million times over with this kind of stuff; THERE IS NO COMPETITION!

      These other DD services aren't as good as Steam and they aren't trying to improve either. Impulse almost caters exclusively to the NA market and has since it was created, not to mention it's terrible platform to boot. It tends to be a resource hog and it's rather intrusive with popups

      Origin is an EA platform and we all know how bad they are with that. Just look at how they handled the EADM and EA Download Client before that, each patch and new version was always buggier and more of a pain to use than the last.

      Competition is great, we all know that. But impulse, origin and such aren't trying to compete. They're just getting in the way.

      http://store.steampowered.com
      There's your shop outside the Steam client (and also the website that powers the client).

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