If 10 Million Preorder This Game For $1, Charity Loses

Indie developer Nicolas Games wants to make a splash with its upcoming third-person post-apocalyptic survival horror title Afterfall: Insanity, so it's devised an ambitious preorder system in which gamers can purchase the entire game for one dollar, as long as 10 million people preorder.

This is how it works. Afterfall: Insanity can be preordered at the Nicolas Games website for one dollar. Each dollar put down on the game will be donated to an unnamed charity, with the preorder customer having to tender $US33.90 when the game drops November 25. That's assuming preorders don't reach the 10-million mark.

Should that lofty goal be met, players will receive the full game on November 25 for nothing more than the dollar they put down. That's a full game for only one dollar. It's like an iPhone game up in here. The publisher even throws in a digital copy of the game soundtrack.

There's a rather large trade-off, however, at least in charity's case. If preorders reach 10 million and the game sells for a single dollar, the charity only gets 10 per cent of those proceeds. That means that if 9,999,999 copies are preordered, charity earns nearly $US10 million. If just one more comes through, charity only gets $US1 million. Nicolas Games will also donate half the proceeds for games sold over the 10 million mark, but still — that's a rather large drop.

It's an attention-grabbing marketing scheme, sure, but when your indie game is going up against Skyrim, Modern Warfare 3, and the rest of the holiday season's huge games you do what you can.

Hit up the game's official website to read more about this compelling alternate-history post-apocalyptic survival horror joint. Who knows, maybe your dollar will be the one that makes charity cry.

Afterfall: Insanity [Official Website]


Comments

    Ten million copies? Can someone confirm to me that this is a ridiculous goal? It sounds ludicrously, impossibly high...(?)

    Thats alot to accomplish in 1 month :/

    12,967 now... Based on "Commander Shepard" and my time of posting thats almost 200 every 30min... Wonder how it holds up...

    Needs more publicity i say :)

    Actually the charity wins in all cases, since both $1m and $10m are greater than $0.

    Why doesn't Kotaku buy 100 copies or so, then give them away in a competition. :P

      Because if the 10 Mil mark isn't reached, they owe another $3390 to receive the 100 copies to be able to give them away.

        And this is a bad thing?

    So if I did the math correctly, 154 a minute until November 25th and he will hit the 10 million mark.

    10mil is a stupid goal. They won't get even close to it lol

    For all it's absurdity and money grabbing bullshit, a charity still gets a bit of money. But LOL FPS. No.

    For such an ambitious goal, you think'd they would at least name the charity.

    I pre ordered :P be great to get a game for $1..dont think it will happen, but at worst the game will probably only be 10-15$. I do like the option that you can buy more then 1 key.

      The article states it's another $33.90 (so quite a bit more than $10-$15)

    Wait.. so if the pre-orders are less than 10mil then you have to pay a further $34 to get a key?

    It's only $1 for a key if they hit 10mil preorders, right?

    Its good publicity, but they had better not be banking on even half of these preorders coming through with the remaining $34..

    And 10million pre-orders? Thats reaching a bit high.. 3 or 5 million maybe, but 10? They wont even get half way there..

    15054 now.
    Still so many games to play so little time...

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