Leaked Price List Shows Dick Smith Might Be Having A Ridiculous Sale [UPDATE]

Three price lists that supposedly belong to Dick Smith have been leaked, suggesting that the Aussie retailer is planning a sale bigger than anything we've seen recently.

The documents were leaked sometime today, and while they have not been confirmed as official Dick Smith price lists, Kotaku was able to match the codes of the products to their Dick Smith listing.

Among the items on sale include PSPs ($40), Xbox 360s ($100), Nintendi DSis (starting from $20), Super Smash Bro. Brawl ($15), Assassin's Creed 2 for 360 ($5), Bulletstorm ($5), Lego Harry Potter ($5), and Pro Evolution Soccer 2010 on PSP ($1).

The sale supposedly runs from April 2-11.

The documents can be viewed here: document 1 / document 2 / document 3

The sale has not been confirmed, nor can we be certain that the price lists are real, but given that the product codes match up to Dick Smith's, if someone wanted to fake this then they sure did put in a whole lot of effort.

We have contacted Dick Smith for confirmation and are currently waiting for their response.

[UPDATE: Kotaku friend VOOKS has confirmed through his sources at Dick Smith that the retailer plans to stop selling games, so the sale is an attempt to get rid of unwanted stock.]

[UPDATE 2: A number of readers who work at Dick Smith have said that the sale begins April 12]




    They started early and everything worth getting has been taken as far as the online store goes.

    I'm already disappointed in this sale.

    Lol was gonna say, why are you refreshing. Everything is gone before the sale even started XD

    Yep, got me a whole heap of xbox live points at 7:30.

    And the website has fallen... too many refreshers.

    Here's my problem with this.. What's the point in having an "online sale" if nothing that's onsale can be bought online? Starting the sale before the advertised time is a bit of a low move as well.

    looks like everything online is not available... i was refreshing fairly regurarly.
    My guess is only available in store, that or someone has uber micro abilities at the interwebs :P

    Damn.I got started as soon as the change happened, but with all the traffic problems by the time I actually got to the checkout all that was left in my cart was Marvel vs Capcom 3. It's a shame because I'm guessing a lot of those copies of HAWX 2 will be on eBay a few days from now. Still, can't complain about Marvel vs Capcom 3 for $25.

    I guess I better save up $15 then! :P

    Fianlly got to web page... G19 sold out...


    Its real and it's happening today

    you know its a bad sign when the staff says even they missed out on a ds or wii

    It seems like all the staff at Miranda and Hurstville bought all the good stuff. I went to Hurstville, my sister to Miranda, doors open, we walk in and staff are just like "yeah, we're sold out of that...only what's on the table" and there's hardly anything there. 100% staff would have bought all the good shit before the opened the doors. Well that was bullshit. Absolute bullshit.

    Total bullsh1t sale. DS George Street, no discounted consoles or accessories, even MSoft points were still full price. People were just dumping items in front of the counter when they would learn the price on checkout. Crapballz DS.

    Albury DS must have opened super early, got there at 8:30 and the whole place was basically cleaned out, just a bunch of disgruntled shoppers poking at the shelves.

    yep g19 keyboard went for 40 bucks online at 7.30 but said no collect or deliver most things on the list were gone in 5 mins

    its the same at EVERY DSE, the staff took anything worth money, then let people in, then like 20 neckbeards hoarded the empty gamebox, when i got there i saw more people with frowns, all the staff were just grinning like the grinch, it was disgusting. man i was following this when it started, and when i get in line today i hear from everyone, they red an article on reddit, or somewhere yesterday night..... very frustrating

    Heres something you don't know, because of the leak, stock was reserved for later sale. All stores have been instructed to hold back certain items, which will be trickled out at a later time. This is to stop all the ebayer scalpers.

    Proof - my girlfriend works at one of the stores

    look at the definition of bait and switch fraud, or just baiting
    "Bait-and-switch is a form of fraud, most commonly used in retail sales but also applicable to other contexts. First, customers are "baited" by advertising for a product or service at a low price; second, the customers discover that the advertised good is not available and are "switched" to a costlier product."
    The goal of the bait-and-switch is to persuade buyers to purchase the substitute goods as a means of avoiding disappointment over not getting the bait, or as a way to recover sunk costs expended to try to obtain the bait. It suggests that the seller will not show the original product or service advertised but instead will demonstrate a more expensive product or a similar product with a higher margin.


    they only just get by because they say everywhere limited stock, and no rainchecks. but its obvious whats going on, they cant release the prices openly as advertisment, but they can "leak" it

    The people who say certain products weren't discounted, well they were. It wasn't all XBox consoles, it was a specific package. Same with Skyward Sword.

    But the thing that gets me is how can these retailers sell consoles at $100 when they are normally $400. What sort of profit margin are these guys running....

    This is shitty, everything was either not on the shelf or actually full price, the dam MS points were definitely still full price, and the live gold cards were too, I agree with smelly nads

    We ahd one family member online from 7am and another at Frankston McMahons Rd store at 8am waiting. The PSP never showed up online before or after sale, staff at store did not monitor queue and others pushed in front from car park ahead of those queuing patiently for hours. No PSPs in store and member of staff claims they were only allocated 2 or 3 unit for sale???? Well Dick Smith and every other company under the Woolworths umbrella (Woolies supermarkets and liquor , Target, Petrol, Masters etc) can get stuffed. We personally dont care if they sell it off. We will spending all our $$$ at Coles, officeworks and Bunnings etc as they know how to conduct a sale and how to do the right thing by their customers. Ex Woolies customer and others should be too.

    People who attended on the Gold Coast are pigs. Got pushed and shoved so many times getting in the door, then some ass tried to push me down to get me out of his way. Oh well, got a G19 and a sore back, and he got nothing LOL

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