Jade Raymond played a pivotal role in the development of Assassin's Creed, and now heads up Ubisoft's Montreal studio — now she's on a mission to make video games more interesting.
In an extensive interview with Eurogamer, Raymond claims that we need to move away from assumptions about what the general gaming public wants.
"We tend to think young people just want explosions," she said. "But I don't think it's true. Perhaps even less so than when we were children. I believe we are underestimating our audience by creating the same experience over and over again. We think that this is what they like but I think we are deeply mistaken.
"More and more people come to me at Ubisoft and say, 'I love games. I came into this industry with so many ideas. But I can't continue to make shooters over and over again. I'm not even in line with the messages.' I have that meeting a lot these days. Yeah, it's time to give our teenage medium a kick in the balls."
Personally, I don't like being kicked in the balls, it's painful. But I do agree with Raymond. That being said — she is the head of a massive studio. I'd like to hope that studio is putting its proverbial money where its proverbial mouth is. If she wants change, she is in a position to help make that change happen. I am also very bored of explosions!
Jade's Empire [Eurogamer]