In this life, only a few things are certain: You are born. You have a Facebook page. You die. This video for the song "Brittle Crystal" by Everything Is Made in China is a seriously cool (and unsettling) riff on our technologised, brand-drowned lifestyles, from our iPod births to worship of the Tetris-cross to our eventual Sims death.
I'm not going to suggest what the mouse-wheel bit is supposed to represent… I'll let you fine folks deduce that one on your own.