In 1994 the World Cup took place in the United States. My enduring memory of that tournament is watching sound bytes from Americans who had no idea the tournament was taking place, who thought it was a tennis tournament. If we can track the integration of Football in the consciousness of Americans by looking at FIFA sales, well, it looks like people in the US are finally starting to take notice of the beautiful game.
EA is claiming that, on day one, FIFA sold 353,000 units in the US alone, which represents 42% year on year growth for the franchise in that territory. That is a pretty insane number.
Considering the fact that FIFA sells bucketloads in Europe and all other territories, surely FIFA must be EA Sports' most important yearly franchise? Perhaps even EA's most important franchise in general.
If that is the case, I'm glad that such a well produced sports game is making in-roads. FIFA 13 is sports done right in video games. I'm loving it so far.