FIFA always releases during that sweet spot. The big holiday season games haven't quite come out yet, but you're looking for something to play. I always have a solid couple of weeks in September/October when I spend a fair amount of time playing FIFA, and this year is no exception.
For me personally, FIFA is the best sports game on the planet. It's by far the most comprehensive in terms of its feature set, and balances accessibility with depth. If you're looking for a template on how to create and maintain a modern sports franchise, look no further.
Tragically for Konami and the Pro Evolution Soccer series -- which has made great, great strides this year -- FIFA 13 shows no sign of taking its foot off the gas. New features like the a dramatically different first touch change the game up and a layer of pacing to proceedings, while the new skill games are just a perfect, 'why didn't I think of that' addition that slides perfectly into everything that FIFA represents.
I'm absolutely loving the game so far. What are your thoughts?