The PlayStation Vita has struggled to gain traction since launch, but in an interview with Games Industry International Sony's John Koller expressed the belief that a stronger software line-up during this holiday period bodes well for the long term success of the device. According to Kollar it's a "marathon, not a sprint".
It's a similar message to the one conveyed when the PlayStation 3 struggled in its first couple of years. According to Kollar, a stacked line-up of PS Vita games, including Assassin's Creed 3: Liberation and Call of Duty Black Ops: Declassified, will help grow the install base of the handheld console.
"We think that content drives hardware, that content's king and that the game lineup this fall will drive platform adoption," explained Koller. "And we're pretty strong in that belief. If you look at a game like Assassin's Creed: Liberation that's coming, it's a fantastic game. Call of Duty is going to be a very strong game, particularly multi-player is going to be fantastic. It's something you don't see on a dedicated handheld device or a mobile device, that console quality gaming opportunity. So we're big believers in Vita this holiday and beyond."
Koller claimed that retail was also enthusiastic about the PS Vita, and was keen to support it.
"When you talk to retailers or publishers, they are equally looking forward to this holiday for Vita because they're saying, "This is the time. This is what we've matched our marketing resources for and this is what we've kind of had in our back pocket from a content standpoint for some time." And it's not just those two games. If you look at PlayStation All-Stars and Need for Speed and some of these other great games that are going to be launching, there is good content for both owners and intenders alike. So I think this is going to be a good holiday for Vita."
Sony on PS3: "It's not what you buy, it's what you're buying into" [Games Industry International]