Watch Human Beings Play Sim City Inside A Glass Cage At Circular Quay

Want to watch human beings dressed up as builders trapped inside an enormous glass cage playing the new Sim City? Sure you do. You should totally head to the courtyard at Customs House next to Circular Quay station, because people are doing that right now! As we type/speak!

It's all part of a publicity stunt for the release of the latest Sim City, which is set for release March 7 here in Australia.

According the press release this is a challenge, pitting 12 "hardcore Aussie gamers" against one another in a Sim City duel to the death. They have six hours to build the city with the largest population and the winners receive the following swanky tour package: a helicopter ride over Sydney, a jet boat ride in Sydney's Harbour and a Sydney Harbour Bridge climb.

As marketing stunts go, it's a pretty cool one. I just got back and it has drawn quite the crowd. The players are due to stop playing at roughly 2pm, when the winner of the competition will be decided. If you work in the city it might be worth heading down on your lunch break to have a gander, particularly if you're a fan of Sim City, and who isn't? Apparently Z-Grade Big Brother celebs Ryan 'Fitzy' Fitzgerald and Stacey Wren are heading there, but the game itself is really the star attraction.

They have a bunch of Sim City preview discs if you're at all interested in the game and — this was my favourite part — jelly snakes. I'm not sure if they were supposed to be for the EA staff working the event, but I stole a few regardless. They were delicious. I regret nothing.


    How much will the game be, ask them that for us please :)

      Its already priced online for both STD and Deluxe?

    What if their internet goes out? Does the competition have to restart?

      Then the computers release toxic gas to kill those dirty pirates. That's the reason they put them in a glass cage. Basically a fume cupboard.

    They're going all out on media coverage for this game. I guess they have a strong feeling that the bad word of mouth (rightly deserved so far) for the game is doing a bit of damage.

      Instead of spending $10M on creating an offline mode and make everyone happy, they'll just spend $20M more to market it. Standard EA process.

    picard.jpg to any Melburnian who read it as "kway" :p

      I've been living in Sydney for almost 6 years and my brain still reads "kway" every time :P

    What sort of monster talks of eating jelly snakes but then doesn't show us a picture of said delicious jelly snakes?

    I dropped by and there was like 5 spectators.

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