Is it a model? Is it a game? No! It’s the CryEngine 3 being used as an industrial design tool! And it looks amazing.
I’m still trying to understand precisely what this is for. I mean it looks great, but what is it for. It’s the work of Enodo, a company attempting to use high tech gaming technology in order to elevate industrial design into something else entirely. It takes blueprints, drawings and any other document you’d care to name and uses them all to create a highly immersive artists imagining of what a finished project will look like.
I guess the best way to describe it would be this: you know those artists impression drawings you often see of projected buildings? This is a much better, video game version of that.