Today I decided to do a quick experiment. I called around all the major retailers near my office in Circular Quay. What were they charging for Grand Theft Auto V? What did they have in stock and — perhaps most importantly — would they price match with the Targets and the Big Ws of the world?
This was a fun experiment. Props go to the EB Games guy who answered the store with a very spirited "GOOOOOD MORNING! WELCOME TO EB GAMES WHERE YOU CAN TRADE AND SAVE, HOW CAN I HELP YOU?" A stark comparison to the flaccid Dick Smith store clerk who sounded seriously hungover. At least he answered the phone though, which is more than I can say for the four previous Dick Smith stores who completely ignored my calls...
Anyway, we called the following folks, and this was the information we were given.
Price: $109.95 Price match? "We can only price match with JB Hi-Fi at $89, but if a JB has a Big W in the same shopping center and they have the game in stock, we'll price match there." Fair enough. In stock? Yep, loads of stock left on both platforms.
Price: $89 Price match? "If a Big W near us has stock left we'll price match!" In stock? "Yep, we have enough stock! Hopefully they'll last till the end of the day."
Price: $79 Price match? No need! Along with Target it offers the best price at retail I could find. In stock? "Sorry? What? Oh, I'll transfer you!" Yep, they have stock for both platforms. In abundance at the store I called.
Price: $79 Price match? They're currently sold out, but lowest price anyway! In stock? Completely sold out.
Price: $79.98 Price match? "Nah, can't do it man." In stock? We had to call four stores to get an answer, which is consistent with my anecdotal level of customer service at Dick Smith. We were told they had a lot of 360 copies left, but only one PS3 copy.
Price: $88 Price match? We called one store and were told no, since they were almost sold out. In stock? The store we called said 360 only, but when we asked about price matching we were told they were sold out!