Why Rockstar Released GTA V For Current-Gen Consoles

Why Rockstar Released GTA V For Current-Gen Consoles

Can't do this with a next gen-only game in 2013 (probably not in 2014, either), because there just won't be enough next-gen consoles out there for quite some time...

Grand Theft Auto V® Worldwide Sales Surpass $US1 Billion In First Three Days

Fastest entertainment property in history to reach significant milestone*

NEW YORK — (BUSINESS WIRE) — Sep. 20, 2013 — Take-Two Interactive Software, Inc. (NASDAQ: TTWO) today announced that Grand Theft Auto V, the critically acclaimed latest release from the iconic interactive entertainment series, hasachieved worldwide retail sales of more than $US1 billion during its first three days on sale, according to Company estimates. We believe this marks the fastest that any entertainment property, including video games* and feature films**, has reached this significant milestone.

"Grand Theft Auto is a cultural phenomenon and Rockstar Games continues to redefine what can be achieved in interactive entertainment," said Strauss Zelnick, Chairman and CEO of Take-Two. "We are incredibly proud of the extraordinary critical and commercial response to Grand Theft Auto V."

Developed by series creator Rockstar North, Grand Theft Auto V is currently available for the PlayStation®3 computer entertainment system and the Xbox 360® video game and entertainment system from Microsoft. The title is rated "M" for Mature by the ESRB.

For more information about Grand Theft Auto V, please visit www.rockstargames.com/V.

*Source for previous record: Los Angeles Times, http://articles.latimes.com/2012/dec/05/en....

**Source for previous record: Filmonic.com, http://filmonic.com/international-....

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, marketer and publisher of interactive entertainment for consumers around the globe. The Company develops and publishes products through its two wholly-owned labels Rockstar Games and 2K. Our products are designed for console systems, handheld gaming systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at http://www.take2games.com.

"PlayStation" is a registered trademark of Sony Computer Entertainment.

All trademarks and copyrights contained herein are the property of their respective holders.

In the PS2 era, the best-selling Grand Theft Auto was the last one of that generation. Sales for that third PS2 game, Grand Theft Auto: San Andreas, were eventually passed by 2008's Xbox 360/PS3/PC GTA IV in 2011. We'll see if/when V tops IV.

Of course, now we all just want to know if/when the PC and next-gen versions will come out. Gotta happen, right?


Comments

    I was actually wondering why they chose this gen, considering how amazing the game looks in trailers and whatnot (I'm assuming when running on really powerful PCs). Makes a lot of sense.

      Yeah, this. Runs so smooth in trailers, kinda clunky on 360..

    quite simple.

    release on current gen, as there are many many users on them, BUT DO NOT HINT AT A PC/NEXT GEN

    after a while, and making moolah, announce to be released on PC, but not next gen.
    make more moolah

    after next gen gets a few sales, release on next gen, even more moolah.

    i bought on PS3, and will be buying for PC on release again.

      i wouldnt be surprised if they wait until all the DLC is out and then release a complete package on PS4/Xbox One

    yeh it is a pretty obvious & easy formula.

    current gen equals instant largest consumer base possible.

    dont distract their attention with the next-gen keep them focused on the game and watch them hand over their money. in 3-6months when they've long since finished it and are bored, release it on the nextgen consoles and pc, possibly with new episodes, and you'd sell almost 1:1 ratio as people picked up the new consoles for easily the first 1-2 years and beyond of the next gen.

    count all your money. prep gta6 for 2016+, count money again.

    Ok, Rockstar, you've earned your first billion. It's time to announce the PC version now.

    GTA 5 is a console seller. Microsoft and Sony want to sell as many PS3 and Xbox360s as possible before the new systems are out.
    A few guys at work in their 40's who aren;t gamers are actually buying a PS3 this weekend just to play this game. Its nuts!

      Agreed. Right now, current-gen systems are making the most profit per-console in their entire lifetime. Additionally, a surge in sales means that warehouses get emptied in turn for next-gen stockpiles to arrive.

    The tl;dr version is $800 million day one sales.

    I thought it was pretty damn obvious that this was the reason.

    My hunch is that Rockstar's first 'real' next-gen release ('real' as in not something like Rockstar Table Tennis) will be a new Red Dead game. Which would be awesome, and would convince me to purchase a PS4 much sooner (although still at least one significant price drop post launch).

      I hop you're right. Loved Red Dead so much.
      So glad Rockstar incorporated some of the best elements of Red Dead and Max Payne 3 into GTAs gameplay.

    Haven't they already announced that a new red dead title will begin development shortly?

    It's because when they started making it next gen was the current gen and this next gen wasn't even being mentioned. Duh!!

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