For the past two years Apple and Amazon have topped the charts when it comes to consumer satisfaction in their dealings with electronics and tech. Sony, Microsoft and Samsung didn't fare so well, particularly Sony and Microsoft who lingered in the 'okay' range. But what a difference a couple of years make.
This year, for the first time, Apple has been pushed out of its perennial second place spot in Forrester Research's survey and pushed down into fifth place as Sony, Microsoft and Samsung seem to have made up a tremendous amount of ground in terms of customer experience.
The story here isn't necessarily that Apple's brand is flailing, it's that Sony, Microsoft and Samsung are catching up. Apple's score this year was actually as high as it has ever been in the history of this survey, but the gains of the other big tech companies is significant.
As you can see in the image above, Sony's transformation in the eyes of consumers over the past two years has been dramatic. This year they placed in second place, with Samsung and Microsoft slipping in marginally behind.
Both Microsoft and Sony seem to have had dramatic turnarounds. I wonder if the release of new video game consoles had anything to do with it?