The bloody timing of it. In the wake of the Steam Sales -- just when you thought it was safe to buy food instead of video games -- comes the Xbox Live Ultimate Games Sale. If you do your gaming primarily on consoles, this is your time to shine. And buy Skate 2 for 75% off. (You should totally do that!)
You can check out the whole sale with all of its deals and whatnot here, but here are my own personal recommendations...
-- Skate 2 is 75% off (wait I already mentioned that didn't I?) -- Assassin's Creed IV: Black Flag is 38% off -- Titanfall is 33% off -- Trials Evolution is 66% off
Oh God, I just noticed that Fight Night Champion is 75% off. GET THAT ONE. THAT IS THE ONE YOU SHOULD GET!
Anyway, it's well worth clicking through to this link for the full details. Similar to the Steam Sales, some of these are daily deals, whilst others are running for an entire week concluding on the July 14.
Good luck friends.