A new iPhone is a big deal. That's a given. People are going to queue up no matter what. But when iPhone sales outperform the already high expectations people have for them, that's kinda interesting. During the opening weekend the iPhone 6 and the iPhone 6+ combined managed to shift 10 million units. That's a big number.
It's actually the largest amount of units shifted by any mobile phone release ever.
For perspective, during the last major iPhone launch, the 5S and the 5C, Apple managed to sell 9 million in the same time period.
For me it kinda puts into perspective console sales, and the kind of audience Apple and the iOS store truly has at its disposal. The PlayStation 4 for example — which is going gangbusters by almost every possible measure and outperforming all expectations — passed the 10 million mark last month after being onsale for the better part of a year.
Obviously it's apples and oranges, but it is interesting to see just how much larger the mobile phone market is compared to the console audience. These are brand new phones being launched into an eco-system that already exists and already has paying customers. These are just new phones being added to an increasingly enormous pile of already existing phones, owned by existing consumers who are spending money on a number of video games.
Pretty insane when you think about it.