Indie Dev Co-opts Kate Upton’s Infamous Carl’s Jr. Ad

Independent mobile developer Tom Young couldn’t afford a big budget Kate Upton commercial like the Game of War: Fire Age folks for his puzzle game, so he just took Carl’s Jr.’s ad instead. The results are wonderfully bizarre.

Instead of suggestively devouring a Southwest Patty Melt, now Upton is consuming the adorable little creatures from Shuffle Island, a free-to-play puzzle game for iOS and Android.

Here’s the original ad for comparison:

I’d say substituting colourful digital monsters for a calorie-oozing, mouth-burning junkburger is a definite improvement.

How’d the idea come about? Tom tells us, “A friend and I were having some drinks the other night and he said to me ‘Tom, it’s a shame you don’t have the money to get Kate Upton in an ad for your games, like those Game Of War guys do’. Luckily, after a few more drinks, we came up with a solution to this problem.”

Enjoy the “remixed” commercial while you can — odds of somebody somewhere getting upset about this are “yes.”


  • Not only was it a terrible ‘remix’ but they just opened themselves up to litigation should the original content creators wish to pursue. I understand that being a small dev they wouldn’t have a legal advisor (though they are worth it) it should be obvious that using some else’s likeness, look, and feel are grounds for action.

    Hope they don’t get slapped with a lawsuit, but I sort of do really.

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