The last time Paris Hilton had anything notable to do with video games, she got the name of her own game wrong and rocked up to an autograph signing an hour and a half late.
But while she might not have a deep track record of associating with video games, that hasn't stopped HTC from latching onto the hotel heiress to promote the HTC Vive.
Image: HTC Esports, Twitter
HTC tweeted out a couple of photos with the socialite and businesswoman playing around with the virtual reality headset through their official esports account, oddly describing Hilton as a "VR guru".
— HTC eSports (@HTCeSports) June 30, 2016
It seems like an odd stretch. Hilton doesn't really have anything to do with gaming. If you're going to promote something through your esports account, why wouldn't you pick a representative that had more of an authentic association with technology in general?
Unsurprisingly, users on social media weren't overly impressed.
— Rich Smith (@mrfavus) July 1, 2016
— Ron Simpson (@rgspol) July 1, 2016
— Cristian Tamas (@Trancez0r) July 1, 2016
— Ms. Donkey (@Ms_Donkey) July 1, 2016
In fairness, it's probably a better promotion than HTC getting someone to break the world record for the longest video game marathon while immersed in VR. That record, incidentally, went to Derek Westerman in May when he spent 25 hours playing around with the Tilt Brush painting app. "So at first it seemed really tedious being in here and I'm realising the way to pass the time is to make little art projects," he told the Daily Mail.
Can't imagine what games you'd want to play for 25 hours straight -- or whether you'd even be able to do so. I tried playing The Vanishing of Ethan Carter in VR recently and I did not feel well.