Just when we thought we were over the Candy Crush Saga frenzy, CBS, Lionsgate and King reveal plans to turn the hit mobile game into an hour-long, live-action TV game show.
According to the official press release from CBS, 18 billion rounds of Candy Crush Saga and its spin-offs are still played every month around the world. That's the sort of number that gets television heads turning, and likely a driving force behind CBS ordering a game show based on King's platform-defining series.
They have tapped reality TV king Matt Kunitz (The Real World, Fear Factor, Wipeout) to create a brand new format, in which two teams of two people use wits and agility to navigate an enormous interactive game board.
From the press release:
"The Candy Crush franchise lends itself perfectly to the kind of larger-than-life, physical game shows that I love to produce and CBS is the perfect home for it," said executive producer Matt Kunitz ("Wipeout," "Fear Factor"). "As a Candy Crush Saga player myself, I am excited to amp up the action and visuals in our huge Candy Crush Arena."
Trying to imagine what that will look like is likely much more amusing than the actual show will wind up being. So sticky.
The game show, simply titled Candy Crush, will be broadcast on CBS in North America, with Lionsgate Television handling international distribution.