It's a number that seems completely foreign, almost bewildering, but English game developers King have filed documents for an initial public offering in the US and the expectation is that the company will be valued at US$5 billion.
It's a figure that seems based on the vast, vast amount of users currently playing King titles on Facebook. Zynga, with a current value of $2.9 billion currently has half the amount of users King has, as a result of its breakaway hit Candy Crush Saga.
The issue will be this: can King convince investors that its game will sustain its userbase, considering Zynga's recent struggles. Are Facebook games a bubble just waiting to pop?
King is currently extremely profitable, and has been since 2005. But still, $5 billion. Wow.
Candy Crush creator King files for IPO in America [Daily Telegraph]