Late last week Nintendo announced some solid sales numbers on the Nintendo Switch and Breath of the Wild. One bit of weirdness. Zelda: Breath of the Wild actually outsold the console it was released on.
This makes no goddamn sense.
To clarify: Nintendo reported that the Switch has shipped 2.74 million units. A big number. But Breath of the Wild did 2.76 million. That number doesn't include sales of the game on the Wii U, which means that Breath of the Wild has 102% attach rate.
The number sounded weird to me, so I asked Nintendo locally — could this be the result of slightly flawed numbers?
Turns out Nintendo of America had already tried to explain this weirdness. They were aware of this anomaly a couple of weeks earlier when they reported the same issue in the US market. From the US press release:
The Legend of Zelda: Breath of the Wild game sold over 1.3 million units*. That total includes more than 925,000 units sold for Nintendo Switch and nearly 460,000 units sold for the Wii U console. That means that Nintendo sold more of this game for Nintendo Switch than it sold Nintendo Switch systems, for an attach rate of more than 100 percent.
This may be attributed to people who purchased both a limited edition of the game to collect and a second version to play.
I heard this theory online, and it makes sense. It's probably the only way it makes sense. Interesting to see Nintendo themselves came to the same conclusion.
Pretty insane to see an attach rate like that. I mean, you'd be crazy to buy a Nintendo Switch without also buying Breath of the Wild, but still.