Kinokuniya Pulls 7 Manga Series After Politician’s Complaint Over ‘Sexualisation of Minors’

Kinokuniya Pulls 7 Manga Series After Politician’s Complaint Over ‘Sexualisation of Minors’
Image: Kinokuniya

One of Australia’s largest manga distributors, Kinokuniya, has pulled several titles following complaints from a South Australia politician.

Connie Bonaros, a member of the SA Best party, wrote to Kinokuniya raising complaints that the book retailer was selling “kiddie-porn manga”, according to a story posted in the Advertiser late Sunday night. The letter from Ms Bonaros prompted a reply from Kinokuniya’s vice president Keijro Mori, who confirmed that the retailer would pull seven manga series.

“Staff have been provided with updated special-order guidelines to ensure that these titles are no longer available to order into the store,” Mori told Bonaros. Mori confirmed that the books would be pulled from Kinokuniya’s Sydney store, and that the staff “are now tackling this issue as a team”.

The manga series pulled include:

  • Eromanga Sensei
  • Sword Art Online
  • Goblin Slayer
  • No Game No Life
  • Inside Mari
  • Parallel Paradise
  • Dragonar Academy

“We are communicating with the Australian Classification Board about this issue, to better understand what content requires submission for classification,” the Kinokuniya Vice President said.

Ms Bonaros is a former chief of staff to South Australian senator Stirling Griff, who earlier this year called on the Classification Board to re-review the classification of all manga and anime in Australia. The senator went on to call for the ban of Sword Art Online: Extra Edition for “undoubtedly [featuring] the abuse of children”, and he grilled Classification Board director Margaret Anderson at a Senate Estimates committee over the classification over certain titles.

The exchange led to a patient and terse back and forth between the senator and the Classification Board director, with the latter explaining how content is reviewed in Australia.

I’ve asked Kinokuniya to outline what the “special-order guidelines” supposedly are, and whether titles will still be available online, or just pulled from physical release. Kinokuniya Australia hadn’t replied at the time of writing, but I’ll update this post should they reply.

Here’s the letter from the South Australian MP to Kinokuniya in full:

Dear Mr Mori,

Earlier this year I wrote to your Chairman and CEO, Mr Masashi Takai, raising concerns about child exploitation material being sold over the counter in the Kinokuniya bookstore in the Sydney CBD. My investigation also found other well-known retail outlets selling similar offensive material over the counter and online in Australia – and presumably overseas via the internet.

The offensive and illegal material was found in a range of books featuring depictions of wide-eyed ‘children’ – childlike in stature but engaged in extremely explicit sexual activities. Some of the predominantly female characters in these books are wearing school uniforms and innocent expressions as they engage in sometimes violent sex acts with dominant characters including incest and rape.

Despite clearly being in breach of the definition of child abuse and exploitation material under both commonwealth and state law in Australia, I was horrified child pornography material is freely available in Australia. Noting the extreme level of concern both domestically and internationally about child protection and child exploitation, I asked Mr Takai to immediately remove these offensive books from sale as a matter of urgency.

You personally responded very swiftly to my concerns advising me that Kinokuniya had reviewed and removed several titles “from our shelves, as well as our online catalogue.”

Further, you advised the company will continue to monitor the titles it stocks in order to ensure their contents is appropriate. I write today to congratulate Kinokuniya on taking such decisive and immediate action, and taking a lead role in this most critical area. I also write seeking some clarification of the removal of the offending books. Specifically, can you please advise whether the titles have only been removed from sale from your only Australian store, or if the ban is broader.

If it is broader, can you please provide a list of the countries where the offending titles have been removed from sale. If possible, could you also please provide a list of the number of book titles impacted by your decisive action. Given the seemingly widespread availability for sale of this kind of illegal child exploitation material, a powerful opportunity exists for Kinokuniya to take a globally-leading role in taking a stand in tackling the scourge of global child exploitation.

Again, I congratulated Kinokuniya taking such strong and decisive action in this space. I will continue to keep a keen interest in your company. Together, we can all make a difference. I look forward to hearing from you.

Yours sincerely, Hon. Connie Bonaros MLC

Below is the full response from Kinokuniya’s Vice President:

In response to your question, the below series have been removed from sale in the Sydney store:

• Sword Art Online • Eromanga Sensei • NO GAME NO LIFE • GOBLIN SLAYER • Inside Mari • Dragonar Academy • Parallel Paradise

This equates to several hundred individual titles.

We are communicating with the Australian Classification Board about this issue, to better understand what content requires submission for classification. And we are continuing to monitor titles we carry as well as new orders for sensitive material. We have shared the concern about these issues with the staff in the Sydney Store, who have responded proactively and are now tackling this issue as a team.

In terms of our action globally, wherever our stores are situated we respect local law and culture, and make ordering decisions respectively and accordingly.

We do hope this answers your question. Keijiro Mori Vice President Kinokuniya Company Ltd.


  • huh is it just me or doesn’t that imply the manga in question was never submitted for classification? I didn’t realise you could that

    • Literature doesn’t need to be submitted. As long as you’re not doing anything illegal, you can produce or import anything without the classification board caring.
      Obviously the manga here are alleged to have done something illegal, and I’m inclined to agree based on my understanding of our classification regulations.

      What surprises me is that a bunch of these manga have anime version that only got an MA15+ or less. I guess the manga is more sexualised than the anime?

      • well learnt something new now lol

        I personally don’t see much difference between the anime and manga panels of Sword Art Online but I don’t read or watch it with a religious following (i’ve seen like the first season and read like 2 or 3 manga)

        maybe there are differences or maybe you can’t slap an age rating on books like you can with DVDs lol

      • oddly enough the anime is usually more explicit outside of straight up hentai. the push the fanservice because animated boobs sell better than stills.

        or in other words the manga is usually more tame for these series.

      • A fair few of themanga listed either have sex/rape and violence involved if not alluded to.

        Thats not to say some of the allegations arent overblown and the fact that some of the stuff dropped are meant for adults (im looking at you parallel paradise). Its just plain western hypocrisy on any matter related to sexuality at work here and because H stuff is low hanging fruit its an easy target coz you know who would defend this trash unless you were condoning the actions right? (Yes that was sarcasm)

        Menwhile western media gets its fair share of these topics in multiple genres and mediums but beacuse its “art” it gets a free pass..

    • Only books that are considered to be “submittable publications” need to be classified:

      A publication is submittable if it is likely to be RC, cause offence to an adult, or unsuitable for minors.

      So the majority of manga they stock probably doesn’t require classification. I suspect they’re probably working on the assumption that all of the stock provided by the distributor was not submittable. Without evidence that they’ve made a good faith determination about a particular book’s status, they need to take any complaint seriously.

    • People who aren’t total entitled losers do. Plus there’s nothing like the feeling of having a physical copy of your favourite manga/comics.

      • if only there was an affordable place to get it in stores. I mean, at least my area you have to go looking for them in melbourne city specialty places. can’t just find it locally.

  • Yeah if they tried selling Inside Mari without it passing through the Classification Board, and I can understand the concern.

  • I just read a couple of issues of parallel paradise. wow, I must say, quite the page turner lol.

    • They’d probably call it a partial win, given that it would mean producers of this alleged exploitation material would profit less from its production.

  • F****** pathetic, just bowing down to some random out of touch low-life’s stupid and ignorant opinion. Australians need to start growing a spine and standing up more, unless they’re happy with conservatives tearing everything apart like they’re doing in the US.

      • True, SA Best/Centre Alliance/NXT are not strictly “conservative”, in the Cory Bernardi sense, although on social issues they indeed tend more towards the conservative end of the spectrum.

        Most certainly they are to the right of both the Greens and Labor, which doesn’t leave a lot of wiggle room in the “centre left” space.

        Overall, most political commentators place the party somewhere around the political centre. The fact that you see SA Best as leftist really says far more about how far you have strayed from your supposed Labor-voting roots than it does about the SA Best political party.

        • That’s a lot of assumptions about me.

          I call them centre left based on their actions/ Policies. And not in a negative way.

          “The fact that you see SA Best as leftist really says far more about how far you have strayed from your supposed Labor-voting roots than it does about the SA Best political party.”

          You can fuck right off making assumptions about me like that.

  • Its strange how this coincides with Amazon pulling many similar titles from sale, particularly No Game No Life.

  • Phew, those lines on a page are now safe. Great job australian government, that was a close one!
    Gotta love the shit they waster their time on.

    I mean i get where someone would be coming from for eromanga sensei (and a couple shots of NGNL, easy enough to edit really).
    But SAO and goblin slayer, anything that happens along these lines is done by villains, very clearly pointed out to be horrible and in goblin slayers case is literally done by goblins. Plus usually in both the perpetrators get killed or royally fucked up.

    Also, all the kids getting murdered and such in these and similar series? Nah thats fine, they are just lines on a page after all, so its not really violence. Hey wait a minute?!

    You can say rape/sexual violence is a shit story tool, but its not like those 2 series are in anyway encouraging it, or for the most part even showing it off enough to be ‘pornographic’ at all.

    Can’t comment on any of the others though

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