Since the launch of wildly successful battle royale Fall Guys, Twitter brands have been falling over themselves to get their products and/or services represented as in-game costumes. Yesterday developer Mediatonic launched a two-week “Battle of the Brands” event, with the brand that donates the most to gamer charity Special Effect securing the coveted tie-in. As of this writing, the bidding has reached over $US130,000 ($180,271).
I never imagined an event involving desperate Twitter brands vying for attention would warm my heart, but here we are. Mediatonic and the outstanding Fall Guys Twitter team have transformed the hungry school of online brands circling their game into a grand spectacle that will ultimately benefit a charity near and dear to my heart. Special Effect is a UK-based organisation that helps gamers with disabilities get the technology they need to enjoy their hobby, from more accessible controllers to eye-control systems.
The event kicked off yesterday with a tweet.
???? BATTLE OF THE BRANDS ????
The thirst from brands has been unreal… so we’re turning it into something positive!
Prize: Your brand inside Fall Guys as a costume!
???? To enter:
Reply to this tweet with the highest amount of money you would be willing to donate to @SpecialEffect— Fall Guys ???? (@FallGuysGame) August 17, 2020
After a two-week period, the brand with the winning bid makes their donation, and Fall Guys’ Twitter makes it official.
So far the response has been pretty overwhelming. The makers of Warframe were high bidders at $US20,000 ($27,734). Next Bisect Hosting blew it up to $US38,880 ($53,915). Then this happened:
$40,000.01 & the best design submission you’ll receive. pic.twitter.com/swBLk0LFmd
— TUSHY Bidet (@hellotushy) August 17, 2020
The current high bidder is G2 Esports with $US130,003 ($180,275), but we’re only on the second day of bidding. Who knows who’ll come out on top?
Shout out to all the community managers out there that are having really awkward meetings today with their higher-ups about why they should put their logo on a bean in a video game for $130k lol
— Fall Guys ???? (@FallGuysGame) August 18, 2020
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