It’s not only Nintendo who getting hit hard, Sony, along with seemingly every Japanese company these days, is as well. A combination of the strong yen and floods in Thailand mean that Sony is forecasting a $US1.1 billion loss. [Reuters]
Sony Is Losing Money Too!
Comments
6 responses to “Sony Is Losing Money Too!”
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WiseHacker
How is this news? Console manufacture’s have always lost money.
The idea is sell the console at a loss so there is a sizable install base and then make back the money through other means like royalties from games or additional online services.
This has been happening since the Dreamcast and even earlier. I only think it was the NES and SNES that were not sold at a loss as Nintendo had Yamauchi driving everything like a samurai dojo.
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brent3000
I always thought MS Console section was a huge success and always made money for the company?
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Pariah
If you forced your consumers (blind fans) to pay through the nose for what others get for free, you’d make a lot of money too.
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Chazz
$50 a year and you get a stable and secure service…Which console offers that for free? I’d really like to know the answer to that.
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Thom
Sony is taking an overall loss, not just on the console. The underselling strategy isn’t providing tter returns it should at this point in the cycle, and I don’t think sony had turned a profit since 2006 because their other divisions are dead weight.
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El Phantasmogoro
Nintendo isn’t making a loss. It has lost profit. The profit it is taking is down on last year. Sony is legit losing money.
Oh and not all consoles lose money. Nintendo has never, ever released a console that didn’t sell for a profit on day one.
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