business
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This Week In The Business: Valve Opens The Flood Gates
“I’ve talked to one Valve rep, and I’m like, ‘I want to put this kind of content on Steam,’ and the Valve rep responded, ‘Yeah, that seems OK, I’ll let you know if we change our mind.’ Which doesn’t provide any certainty. It puts developers in a weird position because we have to guess how…
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This Week In The Business: Fewer, Bigger, Better, Later
“What we see now is we can launch games whenever we are ready and whenever we want, just because there’s a good appetite for new products on the market thanks to the fact that there are less big games coming to the industry. That gives us the possibility to choose when to launch, because it’s…
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This Week In The Business: I Can’t Believe It’s Not Theft!
“When we see people innovate in an interesting and impactful way, we are very quick to figure out how to capture inspiration from innovation. When we see things that appeal to our audiences, we are very good at being inspired by those.” — Activision Blizzard CEO Bobby Kotick uses his verbal judo black belt to…
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This Week In The Business: What Does The West Know, Anyway?
“I think wherever the Western market gravitates toward is what everyone will try to gravitate towards and create, and that will become the next red ocean. So I want to do something that’s not in there” — Nier: Automata director Yoko Taro tried appealing to Western audiences before. It didn’t work, so he doesn’t bother…