eric hirshberg
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Activision Says Call Of Duty: Infinite Warfare ‘Didn’t Resonate’ With Fans
Call of Duty: Infinite Warfare didn’t live up to Activision’s expectations, the publisher said today, offering a surprisingly candid assessment of the most recent entry in their yearly shooter franchise.
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Leaked Memo: There’s Just No ‘Appetite’ For Guitar Hero Now
Publisher Activision put its Guitar Hero business on ice earlier this year, signalling the end of a genre that was once white hot, but quickly flamed out. Why did Activision just bail on this formerly billion dollar business instead of taking it in a radical new direction?